# The intake

> The eight questions of the Business Plan intake: one sentence, the kind of business, the country, price, sales, start-up costs, owner pay and funding wanted.

Source: https://bizplan.geenius.io/docs/the-intake/

The intake is how a plan starts.

1. **Describe your business in one sentence.** What do you sell, and to whom?
2. **What kind of business is it?** Services, freelancer, shop, subscription or marketplace. It sets the shape of the first forecast.
3. **Which country is the plan for?** The Netherlands, Germany or other (English, for investors). It sets the language, the order of the sections and the tax and payroll defaults.
4. **What do you charge for one sale?** Hourly rate for services and freelancers, monthly price for subscriptions, average order for shops and marketplaces.
5. **How many sales per month at the start?** Be modest.
6. **How much does it cost to get started?**
7. **What do you pay yourself?**
8. **How much do you want to raise?**

The intake refuses nonsense in plain words: a zero or negative price, no customers, fractional cents, a bad month. Answered questions become confirmed cells; unanswered optional ones stay marked for you.